Scarlett Johansson Signs with L'Oreal

Four time Golden Globe nominated actress Scarlett Johansson just signed an exclusive, worldwide contract to become the spokesperson for L'Oreal.

"It's wonderful to be working with L'Oreal, a company that has celebrated independent women for years," said Johansson. "I'm very excited to be part of this campaign, which is modern and fashion-forward."

"Scarlett is a wonderfully gifted actress, and she is also well-known for her incredible sense of style," says Carol J. Hamilton, president of the L'Oreal Paris division of L'Oreal USA, Inc. "She shines with self-confidence and elegance, making Scarlett the perfect choice to represent L'Oreal Paris and the famous phrase 'Because I'm Worth It'."

Johansson will first represent L'Oreal Paris' HIP High Intensity Pigments(TM), a new cosmetics collection for women who love color.

Johansson is a New York native who made her professional acting debut at the age of eight in the off-Broadway production of "Sophistry," with Ethan Hawke, at New York's Playwright's Horizons.

Johansson earned acclaim at the age of 14, starring in Robert Redford's "The Horse Whisperer" and hasn't stopped gaining recognition since. She went on to star in Terry Zwigoff's "Ghost World," garnering a "Best Supporting Actress" award from the Toronto Film Critics Circle. Johansson was also featured in the Coen Brothers' dark drama "The Man Who Wasn't There," opposite Billy Bob Thornton and Frances McDormand.

Her additional credits include Rob Reiner's comedy "North;" the thriller "Just Cause," with Sean Connery and Laurence Fishburne; and a breakthrough role in the critically-praised "Manny & Lo," which earned her an Independent Spirit Award nomination for "Best Female Lead."

Johansson was recently seen in the Weitz brothers' film "In Good Company," as well as opposite John Travolta in "A Love Song for Bobby Long," which garnered her a Golden Globe nomination (her third in two years). She was recently seen in "The Island" opposite Ewan McGregor for director Michael Bay and she portrayed the title character in "Girl with a Pearl Earring," a film adapted from the novel of the same name about the painter Johannes Vermeer (Colin Firth).

The new commercial featuring Scarlett Johansson will make its first appearance on January 16, 2006. What's the significance of that date? Wouldn't you know, that is when the 63rd annual Golden Globes will be telecast.

She recently finished production on the Brian DePalma film "The Black Dahlia" opposite Josh Harnett. The movie also stars Oscar winner Hilary Swank, due out later this year.